A wedding at the town hall
Rav is an 18-year-old accountancy apprentice. He is excited to be using his new EV, as he passed his driving test recently and is giving another friend a lift for the first time.
He is keen that they are not late for the wedding, after a recent bad experience with public charging where the charging unit appeared not to be working and he had to call a helpline and wait on hold for twenty minutes. Today he has chosen to arrive an hour early at the multi-storey car park a short distance from the town hall.
I’m so pleased I can keep the cable off the ground so my new suit doesn’t get dirty
Going for coffee
Setting up the charging was so straightforward that they are in plenty of time, so Rav and his friend go for coffee in the café across the road from the town hall.
Once they have finished their coffee, and with half an hour to go before the ceremony begins, Rav sees some of his other friends start to arrive in front of the town hall. He and his friend leave the coffee shop and head over to meet them.
More case studies
Each story is made up of insights from several individuals, to share as much of our research as possible and to illustrate the impact of good and bad design on real people.
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